xrp crypto value

Ripple launches Liquidity Hub enabling institutional access to XRP, Bitcoin, Ethereum, and Litecoin

Ripple flows out of exchanges as Bitcoin and Ethereum inflow spikes
Written by publisher team

  • Ripple’s Liquidity Hub is a crypto liquidity platform that provides end customers with the ability to buy, sell and hold digital assets at competitive prices.
  • The technology used in the new product is the same as Ripple’s two-year-old On-Demand Liquidity (ODL) platform.
  • Analysts have a bullish view of the price of XRP, and have set a target of $18 for the altcoin based on the highs of the previous cycle.

Ripple’s new product focuses on enhancing institutional liquidity of BTC, ETH, LTC, ETC and XRP. The platform will issue digital assets from market makers, exchanges, and OTC offices.

Ripple announces plans to launch Liquidity Hub in 2022

Ripple Liquidity Center is a solution for businesses that will enable clients to buy, sell and hold Bitcoin Cash (BCH), Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC) and Ethereum Classic (ETC).

Ripple ad text:

Prevalent encryption requires participation from financial institutions. While there are many exchanges that support liquidity through consumer trading of digital assets, the real world of crypto would remain elusive without the institution’s involvement.

With the number of projects on the rise requiring users to leverage cryptocurrencies, tokenized assets and transfer value, Ripple’s new solution is key to providing liquidity to operate seamless and affordable access to digital assets for businesses and organizations.

Ripple understands that this is a “crypto-first” approach and offers a turnkey solution for financial institutions. Liquidity Hub will benefit from smart order routing to source BTC, ETH, ETC, LTC and XRP from market makers, exchanges, and OTC desks at optimized rates.

The focus is on the “best possible rates” offered to customers on crypto platforms. The liquidity center addresses the challenge of long and resource-heavy mergers and eliminates pre-financing requirements, freeing up working capital for the organization.

The technology used is the same as Ripple’s ODL platform.

Ashish Birla, Managing Director of RippleNet said,

We are well aware of the need for easy and efficient liquidity management. Cryptocurrencies and financial institutions are an integral part of our DNA. Therefore, it makes perfect sense that as they prepare for the crypto world first, our clients will want access to the same trusted store to buy, sell and hold crypto assets that has underpinned our extensive work with financial institutions.

Analysts evaluated the trend of XRP’s price and compared it to the previous cycle’s rally. Crypto analyst Gert van Lagen compared the XRP explosion peaks in 2013, 2017, and 2021. Based on his analysis, the XRP price target at the end of 2021 is $18.

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