Media is the foundation of the cryptocurrency industry and has been since the beginning. Even one look at Bitcoin (BTC) indicates the power of the media in promoting the relatively new concept, thus creating a community of enthusiasts. The development of the cryptocurrency market and the increasing price of Bitcoin since then have been attributed to the mainstream media.
First and foremost, the media tends to focus primarily on the financial implications of the cryptocurrency world, limiting its contents to rising and falling prices, when in fact this is only a subset of the impact of technology on the world. Second, the majority of media outlets released today are biased toward targeting the American audience when the population in question is much larger, and spans the entire world. Last but not least, it is not uncommon for content to have lower production value due to faster delivery times or smaller budgets. Due to the high bar set by traditional media, many unfamiliar with the crypto community view these news outlets as less credible based on appearance alone.
As a result, many cryptocurrency media platforms have sprung up to cover tech-related news and any updates on the larger blockchain world. In keeping with this lack of media, Ledger introduced Down the Rabbit Hole, a project whose mission is to broadcast the revolution on television. Embracing all aspects of an ever-changing industry, the team speaks to a diverse range of stakeholders, be it Bitcoin (BTC) or a non-alterable token (NFT) generator, bringing an all-encompassing feel to the broad market.
This is made possible by Ledger, whose main product team is a hardware wallet used to store crypto-assets, including coins, NFTs, and more.
ready to show
Users can expect three slides each week, each addressing a different aspect of the crypto revolution: international, social, economic and cultural adoption. The three parts are called: Story, 7 Days Into Cryptography, and Corresponding Deep Dive.
All three clips will be posted in full every Friday on their YouTube channel, with smaller segments being made available across social media. The program has been broadcast in five languages since October 2021. With several episodes under their belt, the team has already covered many interesting topics.
Some of the more recent “Story” clips include; A look at Arnhem in the Netherlands, the self-proclaimed ‘Bitcoin City’, discovery by NFT artist, Beeple, and interview with the man behind the game Sorare.
Furthermore, investors will get a 3-minute overview of; The markets are in the segment known as “7 Days of Crypto,” and industry fans can learn about how the world has changed in response to the digital currency revolution.
Finally, for those interested in the cultural side of it all, a deep dive will be on the experience piece. The display itself proves to be well-rounded with a slide for anyone and everyone.
The team’s goal is to one day become the go-to place for anyone interested in the cryptocurrency industry, where users can uncover the crypto world one episode at a time. Together, the show proves that crypto is more than just an objective for financial gain; It is a real asset with very real potential.
Look at Ledger
As the teams learn more about the world of digital currency through each broadcast, they may be tempted to buy some of their tokens. To start, Ledger, the team behind the offering, offers users a secure cryptocurrency storage solution with their hardware and software offering as a one-stop shop for all things digital currency.
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